Branding and print assets for a small food store.

Description ─

Our client, Irene, was looking for branding. The store is specialized in meatballs. It’s been run through the family for several years. It is famous but does not have a brand to relate to. The project’s task was to create branding without losing its value. For years, the chefs and the waiters have always used kebaya and traditional hair bun as their uniform. So I keep the brown color as their elements and illustrated their appearance to be in the logo as it uniquely represents them. Now, they can keep their popularity with memorable branding.