Let’s talk.

I attempt to use this blog space to share my past and present journey with fellow designers and small business owners. You can request or book a consultation with me if you want to work or collaborate. Sharing is Caring!

Let’s talk about Branding. Is it important?

─ march 8, 2021

When we are meeting someone important, we want to make a good impression. It’s all the same with Branding. You want to make sure you make a great first impression because you will never get a second chance to make a good first impression.

First impressions can make or break the sale, viewers, followers, job opportunities, or prevent someone from engaging with you. You can make a good first impression through design to communicate your message and reflect your value.

It would help if you had brand recognition through a logo. That means the logo is not just a symbol or text or a pretty drawing. Yes, it is important to make it good-looking, but the logo needs to reflect your brand’s value, mission, style, etc. You also need to different, unique, and memorable, so when you applied across different media, the audience can recognize what you do or sell.

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Let’s talk about designing your brand. How to make it good?

─march 15, 2021

There are 5 principles to increase the appeal for your brand.

  1. Brand Strategy. Understand your mission statement, target audience and the competition. Mission statements provide purpose, goals, products, services and allows you to identify your target audience.
  2. Brand Direction. Know the visual direction you want. Start with an inspiration board, populate images, plan and craft ideas
  3. Brand Visual. Start with logo, colour, fonts, visual elements. Understand the tone of voice you want and reflect that in your element choices.
  4. Brand Collaterals. Print, digital, and marketing materials.
  5. Style Guide. Guide for every single project.
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